Image of the Costa Vida logo sign on the front of a store.

Why 2018 will be the year of Costa Vida

Unit growth, sales growth and operational innovation make now the perfect time to consider opening a Mexican food franchise with Costa Vida

As 2017 comes to a close, we’re not only looking back on a great year for Costa Vida and our franchisees, we’re looking forward to another great one to come. With unit growth, sales growth and a firm commitment to continually improving our food, our systems and our brand, opening a Mexican food franchise with Costa Vida might just be the perfect investment for you.

A silver mid-size SUV orders at the drive-thru menu board; a patio with umbrellas and the logo sign of a Costa Vida can be seen in the background.
With convenient options like drive-thrus and ordering with our mobile app, we make it as easy as possible for guests to get their Mexican food fix.

Growing in size and sales

After strategically growing out our core markets in the intermountain west and perfecting our food, supply chain and operations, our franchise now has 94 units nationwide. We’re building into new markets like Dallas-Ft. Worth and Las Vegas, proving Costa Vida has the chops to compete anywhere in the country. Now we’re ready to grow even more aggressively nationwide as we march toward 100 units and beyond as new entrepreneurs discover the opportunities to grow with Costa Vida.

Even more important than unit growth is sales growth, especially for our franchisees. Not only are Costa Vida’s sales growing by double digits, they’ve outpaced the growth of the fast-casual industry overall. With high-quality Mexican food continuing to rise in popularity, the future’s looking even brighter for those sales trends.

Key to our sales has been providing a top-notch guest experience and fulfilling the promise we make to every guest: “We Serve Amazing.”

“There’s a lot of passion that goes into the food,” says multi-unit franchise partner Heather Cashmore. “We don’t cut corners to make it easier. We really stick with the core values of the company. ‘We Serve Amazing’ means a lot to our brand. It is what keeps customers coming back every day; it’s what makes us all grow.”

A taco salad in an aluminum tin on a wooden table is covered in garnishes, dressing, tortilla strips and salsa, as the sun lights it from behind.
‘We Serve Amazing’ means everything we serve is as good as it can possibly be, and that brings back our loyal brand fans again and again.

Growing a stronger Mexican food franchise

We’re taking our momentum and using it to further streamline our Mexican restaurant operations, focusing on creating better experiences for our guests as well as helping our franchisees run more efficient and scalable businesses.

Technology like a new site-selection tool, our sales-generating mobile app and an innovative new way of measuring and improving guest satisfaction are just some of the ways we keep working for franchisees. We never stop exploring and testing ways to make owning a Costa Vida even better, because we want it to be the best investment you’ve ever made.

Explore the Costa franchise opportunity

Fill out the form on this page to download our franchise information report and start a conversation. If you’d like to learn more about opening a Mexican food franchise with Costa Vida, visit our other research pages.

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