A long drive-thru line stretches around the building at a Costa Vida restaurant.

How drive-thrus drive revenue for franchisees

Convenience and quality come together to attract more guests and help Costa owners increase their Mexican franchise revenue

Increasing capacity is a crucial part of increasing your Mexican franchise revenue, but the question is what is the best way to do that? At Costa, we have a lot of answers, but one that really helps set us apart from other Mexican fast-casuals has been our successful drive-thru initiative.

Drive-thrus give your guests more convenient options, which can lead to higher sales.

There’s only so much room for guests in any dining room, and lines can be off-putting for guests otherwise eager to grab a delicious burrito. And some guests simply want more convenient options, like when they’ve got a big group of kids in the van on the way home from soccer practice. We want to help franchise owners cater to every kind of customer.

Now, nearly a quarter of Costa Vida restaurants have drive-thrus, and the results are promising.

“For us, it’s been a great additional source of revenue because we see that a lot of that drive-thru business is incremental to what a lot of other locations that don’t have drive-thrus are able to produce,” Chief Operating Officer Jeff Jacobson recently told QSR magazine. “As a brand our drive-thru locations, the number is just a little bit better than 50% higher in sales than our non-drive-thru sales. It’s huge.”

More options means more revenue opportunities

Drive-thrus are far from the only way franchisees can increase their Mexican restaurant franchise revenues. Online orders, phone orders and off-site catering also add up to significant revenue streams for franchise owners. Catering in particular serves as both a revenue source and a marketing tool, because it can help introduce you to new guests and bring more traffic into your store. There’s no more effective marketing for a great food brand than getting people to give you a try, and we’ll put Costa’s food up against anyone else’s.

A perfect mix of convenience and quality for guests

Thanks to our focus on systematic, efficient operations, teams at our franchises can serve the drive-thru without sacrificing the experience for in-store guests. Food prep centers around big-batch cooking that enables team members to devote more attention to customers while keeping lines moving quickly.

It may still take a little longer than a fast-food burger, but our combination of drive-thru convenience and the higher quality of fast-casual keeps guests coming in to Costa franchises, and coming back for more.

Explore the Costa franchise opportunity

Fill out the form on this page to download our franchise information report and start a conversation. If you’d like to learn more about how our systems, processes and quality products can help drive Mexican franchise revenue, visit our other research pages.

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