Two chicken tacos topped with pico de gallo and shredded lettuce, accompanied by a side of black beans and rice, sit on a red plate on a wooden table.

Costa Vida’s momentum continues with more nationwide openings

Fresh flavors for guests and hands-on support for franchisees are driving expansion in our Mexican food franchise opportunity

Mexican food is more popular than ever, and that’s great news for owners and potential owners with Costa Vida. Our delicious food brings in a wide variety of guests, and our supply chain and vendor relationships give us the ability to support franchisees in locations throughout the country. As we continue to expand beyond our core markets by increasing our presence in lucrative markets like Las Vegas, Minneapolis and Texas, now is the perfect time to explore the Mexican food franchise opportunity.

Two chicken tacos topped with pico de gallo and shredded lettuce, accompanied by a side of black beans and rice, sit on a red plate on a wooden table.
Mexican food is becoming more popular every day, and guests crave the quality that Costa can provide.

We’re nearing 100 locations, and we’re excited by a number of recent openings in diverse markets that showcase our broad appeal, including:

  • Apple Valley, MN
  • Evanston, WY
  • Kalispell, MT
  • Spokane, WA
  • Tigard, OR
  • Tucson, AZ

Mexican food franchise opportunities have customers everywhere

Mexican food has steadily grown in popularity throughout the United States, and now it’s more popular than ever. According to a press release from foodservice data firm CHD Expert, 9% of all restaurants serve Mexican food, accounting for $45 billion in sales. Mexican restaurants are even more common than pizzerias now, according to their data.

“While once mainly popular in the southwest, the Mexican Menu Type has gone on to conquer much of the country, thanks in part to not only its flavor, but also its convenience and budget-friendly prices,” says the firm.

At the same time, consumers at every type of restaurant have come to expect a sweet spot of convenience and quality, a mix that Costa Vida hits perfectly. Our fresh food is made from scratch daily in each restaurant, even our tortillas, and convenient ordering options and quick service make it easy for busy guests to get in and out.

Our dedication to quality in both our food and our service aligns perfectly with our guests’ rising standards.

“A few decades ago, Mexican cuisine in the US largely consisted of inauthentic Tex-Mex dishes made with packaged salsas and a heavy dose of cheese. Today, eateries across the US are highlighting dishes and ingredients from Mexico that satisfy diners’ growing curiosity about Mexican food,” writes Tricia Contreras at SmartBrief. “Tacos and other street foods are especially appealing to restaurant operators because they offer a combination of authenticity and approachability.”

A Sysco Foods semi-truck is backed up to the loading zone of a Costa Vida location in the early morning.
Our excellent vendor partners help ensure that we can support all of our franchisees with fresh, high-quality ingredients, anywhere in the country.

Low costs, consistent quality and territory availability

As we grow in new markets, we strive to maintain consistent quality at all of our Mexican restaurant franchises, as well as consistently affordable costs for our franchisees. Thanks to a leadership team with decades of hands-on experience in the foodservice industry, we’re able to keep food and other costs below industry benchmarks to help you increase your profitability.

In addition, our vendor partner Sysco Foods has distribution centers throughout the country, making it easier for us to transport the freshest ingredients to all of our franchisees, at either end of the country and anywhere in between. And along with our strong growth, we still have plenty of territory availability for ambitious investors looking to own and grow prime markets from the ground up.

Explore the Mexican food franchise opportunity

Fill out the form on this page to download our franchise information report and start a conversation. If you’d like to learn more about Costa Vida’s unique Mexican food franchise opportunity, visit our other research pages.

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