The interior of a busy Costa Vida restaurant, with guests waiting in line, wall art that reads “Costa Fresh Live Inspired” and a purple-lit glass bubble wall with the Costa Vida wave logo.

Costa Vida® vs. Chipotle Franchise

Fresh ingredients, growing sales and nationwide opportunities help Costa Vida stand out for those looking for a Chipotle franchise


Looking for a Chipotle franchise but disappointed to find the chain is entirely corporate-owned? The time is right to consider the opportunity with Costa Vida Fresh Mexican Grill, a rapid-growth Mexican food franchise in the fast-casual segment. We have a similar focus on fresh ingredients and dishes made from scratch, but our unique beach atmosphere, bold flavors and nationwide market availability help us stand out as an investment opportunity.

A grilled chicken burrito bowl, with rice and black beans on the bottom and sauce, lettuce and pico de gallo on top, in an orange bowl on a wooden table.
Our fresh Mexican food, growing sales and nationwide availability make Costa Vida a great option for investors who were hoping to open a Chipotle franchise.

Who is Costa Vida?

Chipotle helped open up a new market segment in Mexican food, a middle ground between sit-down restaurants and value-menu fast food chains. Costa Vida has taken the basic concept of Mexican fast-casual in our own direction, with fresh ingredients and an inviting atmosphere that brings guests in and keeps them coming back.

We make everything fresh in each store, including our tortillas, salsas and meats, creating bold flavors that turn guests into loyal fans of the brand. Our level of quality means guests are willing to pay more than they would at a fast-food place. The atmosphere in our stores is inspired by the beaches of Mexico, making for a comfortable gathering place for friends and family, but for guests in a hurry, our speedy service, online ordering and drive-thrus make us a convenient choice for a quick lunch or dinner. That helps our franchisees too, because more options for guests means more sales opportunities.

Sales growth and the chance to own your market

Now is a great time to join the Costa Vida opportunity. We’re rapidly approaching 100 units, meaning we have the size and scale to be an effective partner for you, while still having plenty of open opportunities for you to get in on the ground floor in major markets. This puts us in a great position for investors; we’ve refined our operations and supply chain, and you’re not forced to open your store in a less-than-ideal location just because it’s all that’s available.

We’re part of a growing market, and our own success is outpacing the industry. In 2016, average sales at stores open the entire year grew 10.8%, three times the growth of the overall chain restaurant industry. Our well-established vendor relationships also keep costs low for franchisees, helping them achieve higher profit margins.

Learn more and start a conversation

Fill out the form on this page to download our free franchise information report and start a conversation. If you’d like to learn more about opening one or more Costa Vidas as a Chipotle franchise alternative, visit our other research pages.

Click Here